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Self Pleasure

What’s the best silent vibrator

Our Top Silent Vibrators: Which Is The Best?

Vibrators are designed to bring moments of quiet intimacy and deeper self-connection. Yet, for many, the hum of a vibrator can disrupt that sense of privacy and ease.  Whether you live with roommat...

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How to squirt

Female Ejaculation 101: Understanding Squirting & How To Explore It

Squirting is one of the least understood aspects of female pleasure. Is it the same as an orgasm? What’s actually happening in the body? And is it something everyone can experience? For many, explo...

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Woman enjoying a field of flowers
iroha investigates

How Self-Pleasure Helps with Sexual Anxiety and Closing the Orgasm Gap

Anxiety is one of the most common barriers to sexual satisfaction. Whether it’s performance pressure, body image concerns, or lingering trauma, worry and stress can block arousal and make orgasms f...

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Pleasure Products

Gift Guide to Beginners’ Female Sex Toys

Gift Guide to Beginners’ Female Sex Toys

Discover the perfect beginner-friendly sex toys from iroha, designed to support emotional safety and gentle exploration. Whether you're easing into solo pleasure or looking to deepen intimacy with ...

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Couple lying in bed together

Top 3 iroha Products to Close the Orgasm Gap

Did you know that only about 65% of women orgasm during partnered sex, compared to nearly 95% of men? This disparity, known as the orgasm gap, reflects more than biology: it stems from cultural con...

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How To Charge A Vibrator

How To Charge A Vibrator

Vibrators have come a long way from battery swaps and humming motors tucked away in bedside drawers. Today, many are designed to charge and function quietly, adapting to your rhythm and needs. Whil...

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Wellness

7 Natural Libido Boosters For Women (Backed By Science)

7 Natural Libido Boosters For Women (Backed By Science)

Sexual desire naturally shifts throughout different stages of life. Changes in stress, hormones, or lifestyle may all influence how intimacy is felt and expressed. During these instances, turning t...

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How Does Masturbation Affect The Brain?

How Does Masturbation Affect The Brain?

Self-pleasure is often thought of as a physical release, but it is also deeply connected to the mind. The brain plays a central role in every moment of intimacy, shaping how we experience relaxatio...

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12 Sex Positions To Try With A Vibrator For Maximum Pleasure

12 Sex Positions To Try With A Vibrator For Maximum Pleasure

A vibrator can heighten the pleasure of both solo and partnered play, transforming every touch into something more vivid. Paired with the right sex positions, each movement becomes a slow build of ...

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Culture

iroha koharu SUIREN Development Story

iroha & Kiko Mizuhara Collaboration: The Story Behind the iroha koharu SUIREN

The iroha koharu SUIREN, released on June 12, 2025 in Japan, is a collaboration between iroha and Kiko Mizuhara, who has been an iroha Ambassador since 2023. This time, the collaboration item is th...

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Full moon rising above Tokyo Tower

The Moon in Japanese Culture: Inspiration Behind iroha TSUKI

Tsuki ga kirei desu ne. (月が綺麗ですね) – “The moon is beautiful, isn’t it?” Attributed to the novelist Natsume Sōseki, who allegedly suggested using it as a more subtle alternative to “I love you”, avoi...

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Pride pillow on a comfy-looking bed

How to Celebrate Pride at Home

While Pride is something we live and honor year-round, Pride Month is a time to shine an extra light on LGBTQ+ history, the diversity of love, and the power of queer voices, whether you're in the m...

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