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iroha investigates

About iroha banner
At iroha, we believe that indulging in pleasure is completely normal and isn't something to be embarrassed about, that self-pleasure is part of self-care, and we want to encourage and create an environment in which everyone can freely explore their sexuality.

To achieve our goal, iroha strives to create products that allow self-pleasure, sex, and sexuality to be embraced as a normal part of life by everyone, everywhere. 
iroha investigates banner

About iroha investigates

iroha investigates is a project where iroha takes a closer look at different aspects and topics related to sex and sexuality, and provides a space for conversations to happen, as we think that talking about it can help us make things better. As we believe that one's sexual wellness is connected to one's overall wellness, we hope to use iroha investigates to start conversations with facts and data. 

As a brand that believes in growing and adapting with our fans, we hope to use this opportunity to work together to educate and discover more. 

iroha investigates

Is Penetration Always Pleasurable?

It all started because we asked, "Is bigger always better?"

We surveyed 600 women around the world regarding penetration and we found some interesting facts.

iroha's Expert-backed Blog

Together with two leading sexual health authorities, iroha wants to dismantle intimacy myth, provide helpful tips and knowledge. As part of our mission, iroha aims to create a environment where all pleasure seekers feel comfortable and empowered about their sexuality. To do so, knowledge is a vital part.

Woman relaxing comfortably on bed in cozy sweater practicing mindfulness and body awareness
female orgasm

Ultimate Guide to Female Orgasms: How to Better Have Orgasms

Why is it so hard to have an orgasm? We debunk historical myths, explore the “Dual Control Model”, and share practical tips to enhance your sexual wellness and self-exploration. Female pleasure a...

Woman smiling with the iroha mai TSURU and glowing skin
Education

The Ultimate Self-Care Glow: How Self-Pleasure with Sex Toys Can Lead to Better Skin

When you think about your skincare routine, what comes to mind? A gentle cleanser, a hydrating serum, a broad-spectrum sunscreen, and maybe a retinol cream for night use. But there is one powerful...