iroha investigates

At iroha, we believe that indulging in pleasure is completely normal and isn't something to be embarrassed about, that self-pleasure is part of self-care, and we want to encourage and create an environment in which everyone can freely explore their sexuality.

To achieve our goal, iroha strives to create products that allow self-pleasure, sex, and sexuality to be embraced as a normal part of life by everyone, everywhere.

About iroha investigates

iroha investigates is a project where iroha takes a closer look at different aspects and topics related to sex and sexuality, and provides a space for conversations to happen, as we think that talking about it can help us make things better. As we believe that one's sexual wellness is connected to one's overall wellness, we hope to use iroha investigates to start conversations with facts and data.

As a brand that believes in growing and adapting with our fans, we hope to use this opportunity to work together to educate and discover more.

iroha investigates

Is Penetration Always Pleasurable?

It all started because we asked, "Is bigger always better?"

We surveyed 600 women around the world regarding penetration and we found some interesting facts.

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iroha's Expert-backed Blog

Together with two leading sexual health authorities, iroha wants to dismantle intimacy myth, provide helpful tips and knowledge. As part of our mission, iroha aims to create a environment where all pleasure seekers feel comfortable and empowered about their sexuality. To do so, knowledge is a vital part.

How Sex Toys Can Help You Learn About Your Body

How well do you actually know your body? You might have a pretty good idea of what you enjoy during sex. Maybe there's a certain type of touch you particularly like, a position you tend to come b...

Why Female Orgasm Starts in the Brain

When it comes to female orgasm, the conversation is often centered around anatomy: Where is the clitoris? Does the G-spot really exist, and if so, how can you find it? What's the one magical tech...

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Curious to know more about the doctors and experts we are working with?