Culture

Taurus Season: Ground Yourself in Sensuality

With the arrival of Taurus season, the mood shifts almost imperceptibly. Aries’ spark of early spring softens, giving way to something steadier and more comforting. Days feel a little fuller, and s...

Aries Season: Ignite your Spark!

As the sun moves into Aries, the energy around us begins to shift. The quiet introspection of winter gives way to movement, warmth, and the spark of something new. Aries season marks the beginning ...

iroha & Kiko Mizuhara Collaboration: The Story Behind the iroha koharu SUIREN

The iroha koharu SUIREN, released on June 12, 2025 in Japan, is a collaboration between iroha and Kiko Mizuhara, who has been an iroha Ambassador since 2023. This time, the collaboration item is th...

The Moon in Japanese Culture: Inspiration Behind iroha TSUKI

Tsuki ga kirei desu ne. (月が綺麗ですね) – “The moon is beautiful, isn’t it?” Attributed to the novelist Natsume Sōseki, who allegedly suggested using it as a more subtle alternative to “I love you”, avoi...

How to Celebrate Pride at Home

While Pride is something we live and honor year-round, Pride Month is a time to shine an extra light on LGBTQ+ history, the diversity of love, and the power of queer voices, whether you're in the m...

How to Pronounce iroha?

Have you ever wondered how to pronounce iroha, our brand name? Being a Japanese brand, it can be a bit difficult to know the pronunciation of our brand name. So in this blog, we are going to teach ...

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old custom invites people to embrace the thrill of mystery...

A Design That Fits Your Room Decor: The iroha mai RURI

The iroha mai RURI is a first-of-its-kind product infused with colors and vibrations based on Mizuhara’s love of nature and the sea, as well as the essence of whales, which are a symbol of happines...

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth insertion, and the body is thin enough to minimize di...