Culture

What is the Self-Pleasure Brand iroha?

Celebrating its 10th anniversary on March 3, 2023, iroha commemorated a milestone in reshaping societal views on female sexuality in Japan, which has long been shrouded in taboo, creating a more op...

Creating New Concepts of Self-pleasure The Development Story of the iroha mai

The iroha mai allows users to experience deeper, more three-dimensional vibrations than conventional motor vibrations, never felt before in iroha's lineup of self-pleasure items. To commemorate the...

iroha Pride Month Celebrates Sadie Lee

Continuing with our celebration of Pride Month, we want to feature the work of an influential figure in today's LGBTQ+ community: artist and activist Sadie Lee. In this article, we would like to re...

iroha Celebrates Dr. Joycelyn Elders

May is here, and with it comes Masturbation May—a month dedicated to embracing self-love and exploring one's sexuality. In celebration of this occasion, we want to shed light on an influential figu...

The People Behind iroha - Gemma

As part of our 10 year anniversary celebration, the iroha marketing team wants to show a different perspective of iroha. To do so, we decided to interview one of our iroha product designers, Gemma,...

Inclusive Sex Education from an LGBTQ+ Perspective

At iroha, we strive to grow with our fans and continuously take action to achieve a society where people can be free to express their sexuality in whatever way they feel comfortable. In honor of Pr...

Let’s Celebrate Masturbation May!

It is May and we are very excited to get ready to celebrate International Masturbation Month! At iroha, we take Masturbation May seriously and we hope to help more women explore their sexuality and...

iroha: Breaking the Taboo and Celebrating Women

iroha was created by women back in March of 2013; to help more women in Japan feel good about themselves, explore the different aspects of self-care, and start a new chapter for self-pleasure. Sinc...