Culture

From Secrecy to Self-Care: Female Sexuality in Japan

Japan has witnessed a quiet but clear transformation. Younger women are now challenging traditional norms and embracing their sexuality on their own terms. This change is becoming more visible acro...

The iroha Lucky Bag: A Fusion of Tradition and Self-Care

As the New Year approaches, Japan buzzes with excitement for one of its most beloved traditions: Fukubukuro, or “Lucky Bags.” This century-old custom invites people to embrace the thrill of mystery...

A Design That Fits Your Room Decor: The iroha mai RURI

The iroha mai RURI is a first-of-its-kind product infused with colors and vibrations based on Mizuhara’s love of nature and the sea, as well as the essence of whales, which are a symbol of happines...

Interview with the Developer of iroha's First Slim Vibrator, the iroha koharu

The iroha koharu, launched on September 28 in Japan, 2023, is the slimmest of iroha's insertable items. The head has a tapered shape for smooth insertion, and the body is thin enough to minimize di...

[Event Report] iroha mai RURI Launch - Kiko Mizuhara × iroha Panel Session

On June 29, 2023, an event was held to commemorate the launch of the iroha mai RURI titled "Kiko Mizuhara - Choices That Make My Life Exciting. We welcomed Kiko Mizuhara, Ambassador for the 10th an...

iroha Pride Month Celebrates Aya Kamikawa: A Trailblazer for Trans Rights in Japan

Pride Month is a time to celebrate diversity, inclusivity, and the relentless pursuit of equality. As we reflect on the progress made and the work that still lies ahead, it is essential to highligh...

Seeing Pink: The Perception of Pink in Japanese Culture

Join us as we embark on a vibrant exploration of pink in Japan, where tradition meets innovation, and beauty intertwines with self-expression. Through this journey, we'll uncover the kaleidoscope o...

The iroha Nadeshiko Series: Talk About Pink - When did Pink Become A Girl's Color?

This event commemorated the launch of the "iroha Nadeshiko Color Series," pink-colored versions of eight existing iroha products. In a society where the perception of pink is as a "girls color", we...

Looking Back at 10 Years of iroha: A New Beginning as a Femcare Brand

On March 3, 2023, iroha celebrated its 10th anniversary. To commemorate this event we welcomed model and actor Kiko Mizuhara to be our 10th Anniversary Ambassador. As well as appearing in iroha adv...

iroha x There She Rows - Empowering Women Together

As we enter our 11th year, we would like to continue our mission of inspiring and empowering more women. To achieve such a goal, we would like to highlight 4 amazing women; Victoria Monk, Ana Žigić...