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Leading Japanese Sexual Wellness Brand

iroha

iroha is created by women to help redefine pleasure for everyone.

Inspired by the idea of treating yourself, like you would with a luxurious facial or indulging in a relaxing bath, we believe that it is essential to prioritize the pleasure that our bodies desire as an essential part of self-care.

iroha wishes to create products that make self-pleasure more accessible to everyone. We believe that self-pleasure is an important process of exploring yourself as an act of self-love.

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Limitediroha mai RURIiroha mai RURI
iroha mai RURI Sale price$199.99
(4.0)

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iroha INTIMATE WASH [FOAM TYPE] Damask Rose and Geraniumiroha INTIMATE WASH [FOAM TYPE] Damask Rose and Geranium

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iroha stick - coral × grayiroha stick - coral × gray
(4.3)

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iroha koharu BENIiroha koharu BENI
iroha koharu BENI Sale price$25.99
(4.2)
iroha koharu HINAiroha koharu HINA
iroha koharu HINA Sale price$25.99
(4.3)
Limitediroha mai RURIiroha mai RURI
iroha mai RURI Sale price$199.99
(4.0)
View product
iroha stick - coral × grayiroha stick - coral × gray
(4.3)
View product
iroha koharu BENIiroha koharu BENI
iroha koharu BENI Sale price$25.99
(4.2)
iroha koharu HINAiroha koharu HINA
iroha koharu HINA Sale price$25.99
(4.3)
View product

Intimate Care is Self-Care

iroha INTIMATE CARE

iroha INTIMATE CARE is one of the most popular intimate care brands in Japan.

iroha INTIMATE CARE focuses on gentle, natural, high-quality products, made with the proper pH levels in mind. We use natural ingredients that focus on hydrating and keeping your skin barrier balanced at all times.

Just like skin care, intimate care is essential and should be part of your daily self-care routine.

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Love Yourself and Live Life Your Way

Color Your Pleasure

We all have bright and vibrant days, and days that are muted and dull. Some days you can be tickled pink, some can leave you feeling blue.

Life isn't black or white; neither is pleasure. There are times when you seek it, and others when you don't indulge. Passion can run from red hot to cool gray. Embrace each and every color of your pleasure.

Love yourself and live life your way, defining your own pleasure.

So, what’s the color of your pleasure today?

iroha Blogs

Gift Guide to Beginners’ Female Sex Toys

Gift Guide to Beginners’ Female Sex Toys

Discover the perfect beginner-friendly sex toys from iroha, designed to support emotional safety and gentle exploration. Whether you're easing into solo pleasure or looking to deepen intimacy with ...

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Couple lying in bed together

Top 3 iroha Products to Close the Orgasm Gap

Did you know that only about 65% of women orgasm during partnered sex, compared to nearly 95% of men? This disparity, known as the orgasm gap, reflects more than biology: it stems from cultural con...

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How To Charge A Vibrator

How To Charge A Vibrator

Vibrators have come a long way from battery swaps and humming motors tucked away in bedside drawers. Today, many are designed to charge and function quietly, adapting to your rhythm and needs. Whil...

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